Who We Are & What Drives Us
Advancing Healthcare with Innovation, Insight & Impact
HC Solutions provides high-quality, evidence-based solutions tailored for the pharmaceutical and medical device industries. The focus is on transforming complex data into clear, actionable insights that support informed decision-making and successful market access.
Who we are
HC Solutions is a trusted partner in healthcare innovation, supporting groundbreaking medical technologies – both medicines and medical devices – in proving cost-effectiveness and navigating the most suitable pathways to state funding.
With over 100 successful reimbursement projects delivered since 2012, the priority remains getting life-changing technologies to patients as efficiently as possible.
What we do
Our core expertise lies in health technology assessment, focusing on:
Our Journey
From a pioneering healthcare consultancy founded in 2012, HC Solutions has grown into a trusted partner for prestigious global healthcare companies, biotech firms, and medical device startups.
Our commitment to scientific excellence and evidence-based decision-making continues to drive this growth.
Meet the team
Our people
Success is built on a multidisciplinary team of experts, including medical professionals, IT specialists, bioresearchers, biostatisticians, and cost-effectiveness analysts. This collaborative approach allows HC Solutions to tackle complex healthcare challenges with precision and innovation, ensuring the best possible outcomes for both clients and patients.
Paula Siinmaa, MSc
CEO
Leading the team with a results-driven mindset, Paula leverages her deep expertise in healthcare analytics and market access to drive impactful decisions
Leidi Tasane, PhD
Medical Lead
Leidi’s precision and scientific expertise ensure that every detail in medical and scientific information is handled with utmost accuracy
Piret Heinmets
Innovation Lead
Blending creativity with AI and deep expertise in cost-effectiveness modeling, Piret brings a unique perspective from art, IT, and healthcare
Kai Siinmaa, MD
Research Manager
Kai brings extensive experience in healthcare, market access, and pricing, combining creative, solution-oriented thinking with a strong research mindset to drive success
Ave Laas, MSc
HEOR Lead
Ave masters cost-effectiveness modeling with precision, quickly adapts to new challenges, and always finds the best solutions
Andra Siinmaa, MSc
CE Analytics
Andra’s reliability and eagerness to learn make her a key expert in cost-effectiveness analytics, always striving for optimal solutions
Egle Tamm, MSc
Medical Writing & SLR
Egle excels in handling medical information with precision, bringing top-tier medical writing skills and expertise in systematic literature reviews
Gethe Riis, MSc
Medical Writing
Gethe is a naturally curious and skilled medical writer with a clear, precise approach to communicating complex scientific information
Pille Riin Kuningas
Executive Assistant
Pille Riin is the glue that keeps the team together – enthusiastic, results-driven, and always on top of every detail
Carol Aren
Assistant
Carol is an energetic and reliable cornerstone of the team, ensuring that the company’s day-to-day operations run smoothly
Liis Noorkõiv, BSC
Junior Data Analyst
Liis approaches her work with calmness and thoroughness, combining analytical thinking with a strong understanding of business needs
Sander Kesküla, BSc
Junior Data Analyst
Sander’s strength lies in his deep understanding of numbers and his ability to see their meaning within the bigger picture
Irina Häelm, MSc
Junior Data Analyst
Irina combines quick thinking, strong reasoning skills, and a warm, collaborative approach to her work
Mart Kals, PhD
External expert in biostatistics
Mart brings advanced statistical expertise and methodological rigor to complex analytical projects
Kunnar Kukk, MSc
Data Scientist, advisor
Kunnar contributs advanced analytical thinking and strong methodological skills to data-driven projects
Reza Moezzi, PhD
External Expert, mathematician
Reza brings rigorous methodology and advanced problem-solving skills to complex analytical challenges.
Shaping the Future of Healthcare
Our Vision for the Future
Today, HC Solutions operates not only as a service provider but as a research-driven organisation. Active engagement in developing advanced models for personalised healthcare cost-effectiveness analysis and assessing the impact of health improvements on GDP growth remains a priority. By combining innovation with evidence-based decision-making, the goal is to shape the future of healthcare financing and accessibility.
Expansion continues across Europe, supporting medical innovators in bringing transformative healthcare solutions to patients worldwide.
Let’s Create Your Next Big Project Together
Partner with us to turn your vision into reality. With our expertise in market access, predictive modeling, and healthcare strategy, we’ll help you achieve success.